Cookies — Observare

Short version: we use a couple of strictly necessary cookies to keep the site working, and — only if you accept — Google Analytics to understand which pages people visit so we can improve the site. No advertising cookies, no third-party tracking, no data sold.

1. What is a cookie?

A cookie is a small text file a website stores in your browser. Some are essential (they keep you signed in, protect forms from abuse); others are optional (they measure how many people visit which pages). We are required by law to tell you about the optional ones and to ask before we set them.

2. The cookies we use

Strictly necessary — this site (observare.co.uk)

These cookies are required for the marketing site to function. They are set whether or not you accept the consent bar, and you cannot turn them off without breaking the feature they support.

PHPSESSID A short-lived PHP session cookie used by the contact form to hold a CSRF token. Only set when you visit /contact. Expires when you close your browser. No personal data is stored inside it.

No other cookies are set on observare.co.uk itself. There is no login on this site — signing in happens on the customer application at observare.io, which is a separate domain and has its own cookies (see below).

Strictly necessary — customer application (observare.io)

The customer dashboard at observare.io is a separate origin from this marketing site. Its cookies are not set or readable here; we list them for completeness because the same privacy policy covers both domains.

observare_session Set only on observare.io. Keeps you signed in to the customer dashboard. Expires when you log out or your session ends.

Analytics (only with your consent)

If you click Accept on the cookie bar, we enable Google Analytics 4 to measure how many people visit each page, where in the world they are (by country), and roughly how long they stay. We use this to decide which docs to write and which features are landing. We do not use Google Analytics for advertising or ad personalisation, and we do not combine this data with any other source.

Until you accept, Google Analytics runs in Consent Mode v2 and sends cookieless pings only — no _ga or _ga_* cookies are dropped. If you accept, these cookies are set:

_ga Google Analytics visitor identifier. 2 years.

_ga_Z3R3GN0444 Google Analytics 4 session state for this site. 2 years.

3. What we do not use

No advertising cookies. We don't run ads and we don't allow Google Analytics to share data with Google Ads.
No third-party tracking pixels. No Facebook Pixel, no LinkedIn Insight, no TikTok pixel, no retargeting.
No fingerprinting. We don't use browser, canvas, or device fingerprinting to get around cookie consent.
No data sales. The analytics data we collect is used internally to improve the site, not shared or sold.

4. Manage your preferences

You can change your mind at any time. Clicking the button below reopens the consent bar and lets you accept or reject analytics cookies. Your choice is stored in your browser's localStorage, so clearing site data will reset it.

You can also block cookies at the browser level. See aboutcookies.org for step-by-step instructions for every major browser.

5. International data transfer

Google Analytics is operated by Google LLC in the United States. When you accept analytics cookies, aggregated usage data (page URLs, approximate country-level location, device type) is transferred to Google for processing. Google is certified under the UK Extension to the EU-US Data Privacy Framework, which is an approved safeguard under UK GDPR for transferring personal data to the US.

6. Lawful basis

Strictly necessary cookies: PECR Regulation 6(4) exemption — no consent required.
Analytics cookies: your consent, given via the cookie bar. You can withdraw it any time using the button above.

7. Questions or complaints

If you have questions about how we handle cookies, email contact@observare.co.uk. You also have the right to complain to the UK Information Commissioner's Office (ICO) — see the privacy policy for full details.